Saturday, August 31, 2019

Empire of the Sun

Love and Compassion The final scene of Empire of the Sun demonstrates the gathering between the separated children and their parents. Everyone seems very happy to finally reunite with their loved ones and realize how much they have missed them. Jamie, the boy in the movie, seems to have forgotten what his mother looks like because they have been separated for so long. This final scene demonstrates the importance of our loved ones, and how we should always cherish them because you may be separated from them without notice. Jamie illustrates that even though he was separated from his mother for so long, their love for each other remains.This scene demonstrates the compassion and care we have for our families, and how meeting someone after so long creates a special feeling. It reminds us how strong love can still remain after a long period of time, even so long that you forget how they look. This scene also demonstrates the special feeling when we reunite with your loved ones. At the be ginning of the final scene, there were children playing inside a building when a nurse comes along and says â€Å"gather in children, come along† to organize the children. The parents then walk into the building and line up across from them, looking around for their loved ones.One mother cannot contain her love and rushes out from the line calling out, â€Å"Julie. † This demonstrates the mother couldn’t wait any longer to see her daughter and this shows she has great care, compassion and love for her. They reunite, and begin hugging illustrating their affection, and how they feel. The mother of Jamie walks toward her son and he stares at her. Jamie seems as though he doesn’t remember her appearance, and begins to feel her lip, takes of her hat to feel her hair, and feels her clothing. He then remembers his mother and hugs her. This shows that even after this long period of time, the love for each other remains.While they are caressing, Jamie closes his e yes suggesting he feels safe and comfortable in his mother’s arms, perhaps after a scary situation. In conclusion, in the final scene of the Empire of the Sun, there is recognition of the compassion between the loved ones in the film. This scene reminds me of love and compassion as watched this because it reminds me of the important people in my life, and the special feeling the children received once reuniting with their loved ones. Overall, this scene symbolizes love, compassion, care, and the importance of family, due to my response to this scene.

Friday, August 30, 2019

Computer Gaming Addiction Essay

BACKGROUND OF THE STUDY Computer Gaming Addiction is a modern problem in maritime high school students nowadays. It is a challenging part to the teachers to let students stay focused in their everyday lessons. It greatly affects the mental health of every student who is involved in this kind of activity. Computer Gaming Addiction by nature is the irresistible addiction and abusive use of computer for gaming purposes and sometimes even resulting to harmful effects to the part of the user. The person who is involved in this kind of activity can’t control the urge in playing computer games. By being addicted to computer games is like being addicted to drugs, alcohol, or gambling which resulted in academic failure. Apparently, computer gaming addiction has spread throughout the world, including Philippines. Several cases of computer gaming addiction were already recorded in the country and most of the addicted individuals, sadly, comes mostly from the high school category and usually are subjected to academic failure and cutting of classes. Sometimes, gaming addicts even go to as far as spending all their allowance just to satisfy their desire in playing computer games. It is a demanding part for the teachers and mostly to the parents of the student who is engaged in this kind of activity because they are doing their best in letting their child walk in the right path, but it is somewhat sad to note, that this addiction is disturbing millions of Filipinos and their families in every feature of their life. The main areas affected include school, family and relationships. Definition of terms Computer -is a programmable machine designed to   automatically carry out a sequence of   arithmetic or logical operations. The   particular sequence of operations can be changed readily, allowing the computer to   solve more than one kind of problem. Gaming -is the practice of playing computer games or   role playing games. The act of playing for stakes in the hope of winning. Addiction -has been defined as physical and/or Psychological dependence on psychoactive substances which cross the blood-brain barrier once ingested, temporarily altering the chemical milieu of the brain. Addiction can also be viewed as a continued involvement with a substance or activity despite the negative consequences associated with it. Maritime, relating to the sea, shipping, sailing in ships   or living and working at sea. High School – is the upper secondary school. Students – are someone who studies at a school, college or in a university. Social isolation is the act of withdrawing from society in   general. There is usually not much interaction with other people, illnesses and phobias are major factors in social isolation. Social Isolation can contribute toward many emotional, behavioral and physical disorders including: heightened anxiety, panic attacks, eating disorders, addictions, substance abuse, violent behavior and overall disease. Habit -is an action or pattern of behavior that is repeated so often that it becomes typical of somebody, although he or she may be unaware of it. Family, basic social group united through bonds of kinship or marriage, present in all societies. Ideally, the family provides its members with protection, companionship, security, and socialization. The structure of the family and the needs that the family fulfills vary from society to society. REVIEW OF RELATED LITERATURE COMPUTER GAMING ADDICTION Computer game addiction is a worrying aspect of the modern-day technologically able youth. Many children spend hours a day on computers, so much so that computers have become a primary source of entertainment for them, as well as a convenient baby-sitter. Many young people suffering from shyness also risk becoming addicted to computers. Success with computers provides them with the self-confidence they lack in their personal lives. Shy youngsters who take refuge in the computer may fail to learn and practice important social skills needed later in life. If history is an accurate gauge, computer games will continue to follow societal trends in the 21st century. One dominant theme in the modern world is the rapid spread of technology, which is having a great impact on children’s toys and computer games. The great strides in computer chip technology over the last several decades have made electronic games and toys more powerful and affordable every year. These famous computer games are not only popular with children but also with millions of teenagers and adults, which greatly increases their reach and overall popularity. Total annual sales of home video game systems—such as Nintendo GameCube and Game Boy, Sony PlayStation, and Microsoft Xbox—and related software passed $10 billion in the first few years of the 21st century in the United States, and the industry continues to expand. At the same time, some child-development experts and parents fear that the long hours spent playing video and computer games can hamper children’s social skills, discourage more imaginative play, and—in the case of more explicit games—promote violence. The Effects of Computer Games Addiction Putting the Real World Aside Computer games addiction has no physical component or objective diagnosis, but many of the consequences are similar to alcoholism or drug addiction. Some addicts allow jobs, relationships and academic careers to languish or collapse in order to spend more time playing their favorite games. Gamers who become entrenched in excessive daily gaming routines can find it difficult to make room for much else in life. Social Isolation Computer games addicts tend to isolate themselves from normal, face-to-face human contact. Some of the most addictive games are found online, where the player competes and cooperate with others around the world. These online relationships online can eventually crowd out more intimate, real-life ones. The Financial Drain The sheer amount of time many addicts spend playing—100 hours a week or more, in some cases—inevitably leads to decreased job or academic performance. Late nights and days spent obsessing over the game make the addict unable to perform as well as he would be able to otherwise. Some gamers spend real money on virtual products to make their characters more powerful or distinctive, reducing the money available for necessities. Impact on Family Aside from academic obligations, children and young people have relatively few responsibilities to shirk by playing games. When an adult with dependents becomes addicted to computer games, however, the addiction can shatter a family. Game obsession takes away from time spent with family, which can lead to neglect of children and weakening of marriage bonds. Habits Computer games addiction describes an ingrained set of habits rather than a true addiction. It can be concomitant with depression or mental illnesses such as bipolar disorder or borderline personality disorder. Therapy, treatment programs and/or medication for the underlying disorder can be helpful. The earlier treatment is sought, the greater the chance it will be successful. ADVANTAGES Computer game playing may have several advantages. Proficiency in video games can develop the self-esteem of the player. It can develop eye-hand coordination, and can have other educational features. More sophisticated games can help players to develop other skills, and recent developments have built in aspects of physical exercise — although this may have limited appeal to gamers. The reality of popular culture is that we are more and more dependent on technology. A generation ago, computers were complicated and difficult to use, but modern computers are more user-friendly, and are relatively easy and enjoyable for the majority of people to use. Video games allow people to have positive experiences of using computers that can provide transferable skills for using computers for a variety of purposes. Bearing in mind the potential positive effects of video game playing, to label the activity an addiction without sufficient evidence and interpretive guidelines about what constitutes addiction could deter many children and their parents who could possibly benefit from video games. There is wide variation in video games, and although some appear to have harmful effects, particularly through the promotion of violence and other anti-social behaviors, this is a function of the content of specific games, rather than a characteristic of video games. Video games as a medium have equal potential to develop positive social skills, or to provide benign forms of entertainment — although these may not be as easily marketable to kids. Concern to Computer Addicts It’s a tough habit to kick. It’s not like you can just stop using the computer altogether. You need it for school and to stay in touch with your friends. If you’re a gamer, most of your friends may also be gamers, meaning that you would not have anyone to hang out with if you stopped playing completely. One of the primary concerns with violence in video games is that gaming is not passive. In order to play and win, the player has to be the aggressor. Rather than watching violence, as he might do on television, he’s committing the violent acts. Most researchers acknowledge that this kind of active participation affects a person’s thought patterns, at least in the short term. REFERENCES Encarta Dictionaries Microsoft Student with Encarta Premium 2008 DVD http://www.ehow.com/about_5377629_effects-computer-games-addiction.html http://addictions.about.com/od/videogameaddiction/i/is_gaming_addiction_real_2.htm http://en.wikipedia.org/wiki/Computer http://en.wikipedia.org/wiki/Addiction http://wiki.answers.com/Q/What_is_social_isolation http://www.thefreedictionary.com/gaming http://www.video-game-addiction.org |

Thursday, August 29, 2019

Unit 9 the Welfare System Human Services and Social Policy

The Welfare System The Welfare System Instructor: Dr. Michelle March HN300-01 DUE: 12/20/2011 Instructor: Dr. Michelle March HN300-01 DUE: 12/20/2011 Franklin Moe, Jr. Human Services & Social Policy Franklin Moe, Jr. Human Services & Social Policy To understand the â€Å"Welfare System† one must know its history. The American welfare system has changed dramatically over the past 80 years. A 100 years ago, families, local communities, and charities; typically religious based, served as the safety net for those who had fallen on hard times. The Great Depression of the 1930s would see a change in social policy with the passing of President Roosevelt’s â€Å"New Deal† establishing Social Security and Aid to Dependent Children (ADC. ) Thus was born the American Welfare System. The U. S. welfare system stayed in the hands of the federal government for the next sixty-one years. Many Americans were unhappy with the welfare system, claiming that individuals were abusing the welfare programs by not applying for jobs, having more children just to get more aid, and staying unmarried so as to qualify for greater benefits. Further expansion came with the Johnson’s administration in the 1960s with the establishment of Medicare, Medicaid, Public Housing, and other programs. During the Reagan presidency it was claimed that mothers with infants should not be allowed to become dependent on the welfare system, and that providing assistance for children under one year of age constituted such â€Å"dependency† The welfare system remained relatively unchanged till 1996 when President Clinton signed a sweeping welfare reform law that is still a hot topic of public controversy today. When Clinton was elected he had the intention of changing the welfare system. In 1996 the Republican Congress passed a reform law signed by President Clinton that gave the control of the welfare system back to the states. Conservatives claim a dramatic decline in welfare caseloads, while Liberals attribute the decline to a once healthy economy (www. welfareinfo. org). â€Å"Compared with those of other western industrialized nations, the U. S. social safety net is exceptional in numerous ways. Federal, state, and local governments in the United States spend far less on social welfare per capita than do peer nations† (Schaefer & Simmons, 2009 p. 1). The purpose of the welfare system is to address social problems (www. policyalmanac. org (ND) retrieved 11/27/11). â€Å"Some argue that the â€Å"importance† of a social problem depends on two things (1) the power and social status of those who are defining the problem and urging the expenditure of resources toward a solution and (2) the sheer number of people affected. Thus, the more people affected and the greater the social power and status of those urging a solution, the more important the social problem† (Chambers & Wedel 2009 p. 7). However, it should be understood that social problems are â€Å"highly variable and depend on the viewer† (Chamber & Wedel 2009 p. 9). â€Å"There are four points to consider when doing a social problem analysis: 1) Identify the way the problem is defined. 2) Identify the cause(s) to which the problem is attributed (its antecedents) and is most serious consequences. 3) Identify the ideology-the values, that is-that makes the events of concern come to be defined as a problem. 4) Identify who benefits (gains) and who suffers (loses) from the existence of the problem† (Chambers & Wedel 2009 pp. 9-10). The welfare system is too complex a subject, and the social problems the system addresses are beyond the scope of this essay. However, I will discuss the goal and objectives for creating the welfare system, and address how these services are distributed. The federal government provides assistance through Temporary Assistance for Needy Families (TANF). TANF is a grant given to each state to run their own welfare programs. The TANF grant requires that all recipients of welfare aid must find work within two years of receiving aid, including single parents who are required to work at least 30 hours per week. Failure to comply with work requirements could result in loss of benefits. Eligibility for a welfare program depends on numerous factors. Eligibility is determined using gross and net income, size of the family, and any crisis situation such as medical emergencies, pregnancy, homelessness or unemployment (www. welfareinfo. org retrieved 12/12/11). A case worker is assigned to those applying for aid. They will gather all the necessary information to determine the amount and type of benefits that an individual is eligible for. The new welfare system actively discourages mothers from marrying. As the entire emphasis is now on getting the mothers into the workforce, and adding that the period during which they can receive â€Å"benefits† greatly extends if they remain single, the new version of the welfare system is both undermining traditional family values and even contributing to the poverty level by its continuing focus on keeping mothers single and in the workforce. One cannot talk about the welfare system without a focus on child welfare. Child welfare is a broad term that is used to describe the process of protecting children from abuse and neglect. A comprehensive child welfare system usually has multiple components and may involve numerous social services agencies working together in a community to provide a safety net for vulnerable children. In most communities a child welfare services include investigations of child maltreatment, foster care, protective living arrangements for children, counseling, financial assistance, and adoption programs. The scope and quality of child welfare services varies a great deal from one community to another (www. welfareinfo. org retrieved 12/13/11). The purpose of the investigative program is to inquire into allegations of abuse and neglect. Many times these referrals are screened out. Many of these investigations do not turn up any evidence of neglect or abuse however, when the children are in imminent danger of harm from further abuse or neglect, the children services investigations will turn the case over for placement. Most child welfare services also provide foster care. Foster care can consist of emergency shelters where children are housed for a few hours or days. Foster care parents who open their homes where children who need a safe haven for a few weeks or months, or long term foster care homes where children may live for years. Some child welfare services programs also operate residential programs which are specialized to provide care for children who may suffer from extreme emotional and behavioral problems. However, there are more children in need of foster care than there are foster homes and group homes in which to place them, child welfare agencies typically have programs for what is known as family preservation. The purpose of these family preservation programs is to provide intense counseling and support for a multitude of family problems according to The History of the Welfare System (www. voices. yahoo. om retrieved 12/12/11). Families involved in these programs may have a combination of problems that range from substance abuse, domestic violence, emotional problems, severe mental disorders, financial difficulties, and lack of appropriate parenting skills. The family preservation programs provided through the child welfare system helped to keep children in their homes when the abuse or neglect was relatively mild. When the parents receive the proper kinds of support and intervention many of them are able to continue to provide care for their children and keep them free of abuse or neglect (www. elfareinfo. org retrieved 12/14/11). Many child welfare programs also incorporate eligibility programs that provide welfare benefits to enable parents who live in poverty to apply for food stamps, Medicaid, childcare subsidies, housing subsidies, and other assistance to help these parents provide basic needs for their children. The ability to access these services allows many families to feel less stress in taking care of their children, and helps keep children from having their basic needs for food, clothing, and shelter go unmet (www. welfareinfo. org retrieved 12/15/11). Most child welfare services also have programs that arrange for adoption. Adoption is necessary for child welfare programs so that permanent homes can be found for those children whose parents are unable to raise them in a safe healthy environment. The termination of parental rights is the last resort for families who are not able to keep their children safe, but this process occurs after all the alternatives that child welfare programs have to offer and have been tried. The welfare system in and of itself is nothing; it is a conglomeration of policies and programs. There are three styles of welfare policy analysis: the analytic-descriptive, the value-committed, and the value-critical methods (Chambers & Wedel, 2009 p. 44). While recognizing that political occasions will arise during which is essential? The value-committed approach is rejected because it is not open to new data or conclusions. The fact argues for the value-critical style which forces into the open, the effects of ideology is inherent in the analytic method use. The analytic-descriptive method fails as a policy analysis because it commits the analyst to unattainable assumptions. Such assumptions can be unrealistic because any judgment of social programs requires judgment of social worthiness (Chambers & Wedel, 2009, p. 44). Chambers and Wedel explain there are six policy elements which form the cornerstone of every policy and program of the welfare system. It is these elements on which the practical social policy analyst ultimately will base judgments about a policy or program. The six policy elements are as follows: 1. Goals and Objectives 2. Forms of benefits or services delivered 3. Entitlement (eligibility rules) . Administrative or organizational structure for service delivery 5. Financing method 6. Interaction among the foregoing elements These six are without which a policy or program cannot be operated, they are necessary to implement a policy or program within the welfare system (2009, p. 38). Many studies have examined the effect of the Personal Responsibility and Work Opportunity Reconciliation Act of 1996 (PRWORA) on employment trends, financial security and family structure, but few have considered the implications for mental health issues. Yet mental health is central to a key objective of welfare reform. Results suggest that before PRWORA, welfare recipients did not differ from other poor women in depressive or alcohol dependence symptoms. Ten years after the reform, welfare recipients experience more depressive symptoms than other poor women. This suggests that welfare reform left unusually symptomatic women on rolls. The finding also suggests that mental health services are critical if welfare recipients are to succeed in making the transaction from welfare to work (Rote & Quandagno, June 2011, p. 29-245). Changes will come over time, administrations will continue to tweak the system here and there in the hopes of coming up with something better than previous generations. Drug testing may very well be a viable way to control abuse of the welfare system in the future too, welfare policies and programs are a hit and miss kind of thing, and it will be interesting to see what the future holds for the welfare system. Pov erty is a phenomenon within a capitalistic society. No amount of funding appropriated for the welfare system will ever be able to completely eradicate poverty. Some people, no matter how much resources they are given, cannot pull themselves out of the clutches of poverty. This has been proven time after time when poverty stricken people win the lottery and end up worse off than they were before winning. As long as there is poverty then we can hope at least in the United States of America there is the welfare system to fall back on for the truly needy. References www. welfareinfo. org Schaeffer, H. L. amp; Simmons, E. D. The development of an unequal social safety net: Journal of Sociology and Welfare, Sep 2009, vol. 36 issue 3, p179-199 www. policyalmanac. org/social_welfare/index. shtml Chambers, D. E. , & Wedel, K. E. (2009). Social policy and social programs: A method for the practical policy analyst (5th ed. ). Boston, MA: Pearson www. voices. yahoo. com/welfare Rote, S. & Quandagno, J. : Depression and Alcohol Dependence among Po or Women: Before and After Welfare Reform: Social Service Review; Jun2011, vol 85 Issue 2, p229-245, 17p.

Education Essay Example | Topics and Well Written Essays - 1000 words - 8

Education - Essay Example Like Malcolm X, there comes a point when education means learning from people outside of the academe. Certain individuals in our Korean society, at least those within my immediate community, have in one way or the other affected the way I think whether in reference to my studies or an aspect relevant to my social life. When Malcolm X’s discriminating eighth-grade instructor told him â€Å"no realistic goal for a nigger† exists at the time he was one of the best students who had foreseen career in law, the moment clearly marked a turning point in his educational decision. Mere words, thus, could ‘make or break’ a person and likewise, some of my perceptions during secondary years at school had been impacted by teachers and classmates in and out of academic discussions. Due to such an experience, I could say that formal scholastic training would be inadequate if a student neglects or fails to have access to other modes of learning. In my case, it was very esse ntial to get in touch with people in different ways. By the time I developed the habit of cramming prior to taking major exams back then, I was in constant need of companions who would either assist me in reviewing difficult subjects, especially the ones I got rid of the most, or simply accompany me for leisure or relaxing break after studying. I crammed so much that I ended up obtaining unpleasant grades that were quite bothersome not only to me but to my parents, concerned friends, and instructors at school who had seen and believed in my potentials. As it made me look into myself, I discovered that while I desired all along to keep up with my studies, I missed setting my priorities right. Friends who were fond of ‘happy-go-lucky’ times, I observed, bore a huge influence in the sense that I had spent an ample amount of time hanging out with them in parties, getaways, shopping, and even petty dates. Little did I realize that instead of having relief from stress of scho olwork, I earned distractions which reflected poor time management and lack of self-control on my part. I used to think that I could study well if I had moments to unwind first, so as to dissolve external pressures and worries which I thought might get in the way of focus but the more I seek to charge myself with wonderful mood as such, the more I became exhausted. The strength meant to have been reserved for making notes and working on assignments was all sapped, making me feel the need to have plenty of rest so that I crammed often. As a consequence, rather than getting properly organized with the lessons already taught, I unconsciously settled on losing my train of smooth thinking and whenever the trouble with discontinuity persisted, I would struggle with comprehension or with coping to recall subject matters dealt with. Though oppression was rare in the previous school I attended, students in general took part in throwing and receiving criticism. Somehow, this was embedded in o ur system of education and inevitably worked to test how strong a character could get, I suppose. Since I could not afford to let the situation with harshly criticizing individuals affect my personal growth in a negative way, I typically perceived comments as a sign of challenge capable of creating an opportunity for me to enhance my overall skills. It was not easy to

Wednesday, August 28, 2019

Philip Kotler's experience Essay Example | Topics and Well Written Essays - 2250 words

Philip Kotler's experience - Essay Example Depending on the market and product characteristics, the competition takes place at one of the product levels. Six levels of product hierarchy with relation to certain other products are described and few possible classifications of the products listed. A notion of product mix, or assortment, is introduced and defined as a combination of all the products offered by a particular market player to its customers. It is characterized by the width, length, and consistency. Product line decisions are important for the product strategy and should be based on product-line and market analysis, considering optimal product-line length and issues of modernization, featuring and pruning. The second part of the chapter is devoted to the brand and brand decisions. Brand is a complex symbol; it identifies certain products and distinguishes them from the competition in the mind of the customer and in the marketplace. Building brand identity is extremely important as it allows the company to increase the differentiation of its products and receive price premiums. Building brand identity requires decisions on the brand's name, logo, colors, tagline, and symbol. Brand strategy decision includes choice between functional, image and experiential brand, and brand development and repositioning. Packaging and labeling are also important parts of the overall product strategy. This chapter is devoted to the marketing and management of services. ... Services can be classified as equipment-based or people-based; requiring client's presence or not; targeting personal or business need; based on the type of the service provider. Four main characteristics of the services are intangibility, inseparability, variability, and perishability. They influence significantly the development and implementation of the marketing strategies for the service firms and pose certain challenges. Marketing strategy elements for the services, besides traditional four Ps, include also people, physical evidence and process. Three main tasks the marketing of services should fulfill are differentiation of the offer from the competition, effective management of the service quality, and improving the employees' productivity. For goods-producing companies marketing of services is important while they sell not only the physical products but the product support services as well. The company should manage its product's life-cycle cost, and meet or exceed the customers' expectations. The offered services may be of several types: facilitating services (e.g. installation, financing, training), value-augmenting services (e.g. product warranties, trade-in allowances), postsale services (maintenance, repair etc.). The recent trends in the product support service include "service unbundling", accumulation of the maintenance services and outsourcing them to the third parties, increasing role of call centers and customer service representatives, and extended warranties. Chapter 16: Developing price strategies and programs This chapter looks in deep into price element of the marketing mix. It is of high importance

Tuesday, August 27, 2019

IMPERFECT COMPETITION Essay Example | Topics and Well Written Essays - 500 words

IMPERFECT COMPETITION - Essay Example Generally, an imperfect competition market can be described as a market setting where the products sold are highly differentiated. In essence, in order to survive in an imperfect market, a firm has to develop unique survival techniques to avoid suffering losses and losing customers loyalty. Apparently, the fast food industry has become quite competitive in the modern times (Schlosser, 2012). In response to the increased competition, firms operating in fast foods industry have come up with distinguished survival strategies to enhance continuity in business. Some of the survival techniques that have been adopted by firms in the fast food industry include product differentiation, brand building and diversity in product promotion. In this regard, it can be observed that the tropical Smoothie Cafà © operates in an imperfect competition market. The price of products offered in an imperfect competition has insignificant influence on demand. Basically, customers in an imperfective competition market are more sensitive on product brand than price. Tropical Smoothie Cafà © has established unique marketing strategies that are rarely known by its competitors. Some of the major competitors of the firm include McDonalds, Starbucks and Burger King. Since the firm operates in an imperfect competition market, the most appropriate means of achieving market power is through establishment of a strong brand name (Manning, 2013). In essence, a strong brand name aids in winning customers loyalty and maintaining them for long. Actually, the firm should emphasis on brand imaging through advertisements and product promotion. In addition, the company should consider offering discounts to its customers to promote sales as well as customer loyalty. The government efforts to regulate business operation can either result in positive or negative outcome to a business concern. The issues of patent

Monday, August 26, 2019

Abortion Essay Example | Topics and Well Written Essays - 1250 words - 1

Abortion - Essay Example This topic lies within the â€Å"gray areas† of human rights and impedes on religious moralities. Abortion was practiced way back in Ancient times. It was always considered as an option when the child would endanger the life of the mother. It was only in 1869 that the Catholic church considered abortion as† a sin punishable by excommunication† ( Trupin, 2009). Other than this law, abortion was not considered illegal until the 19th century, not because of its moral implications but because there were no laws that existed contradicting abortion. It was then normal for a woman to seek even medical help whenever she wanted to terminate her pregnancy. There were no abortion laws before the 19th century. In 1829, laws restricting abortions began to spread across the United States. In 1965, there were over 250 deaths caused by women who tried to abort their babies Illegally ( civilliberty,about.com) .In the United States during the 1960s and 1970s, bans on abortion were deemed as unconstitutional and were lifted. The lift on bans brought negative tension towards the government. However, things changed drastically after the 1973 US Supreme Court decision which legalized abortion. In addition to this the highly controversial case, the Supreme Court decision on Roe vs. Wade left a deep imprint in the legal history of abortion in the United States. Nevertheless, the incidence of abortion has declined as reported by the study made by Sedgh ( 2007 )which revealed that the† incidence of abortion in the United States decreased by 8% from 1996 to 2003†. Such decline can be attributed to greater access to contraceptives ( pills, condoms) and better orientation on family planning even to grade-school children. There are two types of abortion; surgical and medical. The different forms of abortion differentiate, reliant on the amount of time that has passed since

Sunday, August 25, 2019

QATAR AIRWAYS swot analyses Essay Example | Topics and Well Written Essays - 250 words

QATAR AIRWAYS swot analyses - Essay Example For this reason, the company’s human resource is essential in supporting the company in achieving its mission and vision. Primarily, the company’s HR department is in charge of planning strategies to hire excellent employees and supervising projects that help Qatar Airways in achieving its goals. A company’s HR department is in charge of the staffing process and developing employees’ capacity in line with the company’s objectives. For Qatar Airways, the HR policy should focus on achieving excellence according to the company’s mission statement. One way of doing this is to ensure that HR implements procedures aimed at promoting employee-job satisfaction while improving their skills, which consequently increases productivity and growth in the company. Besides, the company’s staffing policy should focus on identifying employees who would help the company achieve its objectives. Since employees who best understand the company can help the company achieve excellence, the HR department at Qatar Airways has to measure the attitudes of its employees towards their jobs. This can be done by encouraging employees to take part in annual surveys that measure job satisfaction and other areas related to their jobs. In effect, the feedback obtained from these surveys will help the HR department to identify areas that required to be improved for the company’s overall achievement of excellence. The HR at Qatar Airways is in charge of project management, which helps Qatar Airways remain organized by listing the project goals, assessing the risks of the project and measuring the expenses and profit. With regard to IT, HR should ensure that the company had an integrated information technology system that enhanced all company’s process from one command center in order to ensure the achievement of a common

Saturday, August 24, 2019

United States Department of Labors Website Case Study

United States Department of Labors Website - Case Study Example It also keeps the country updated about the opportunities that you can gain in the working field. This website focus on issues like health plans for employees defines the minimum wage rates and overtime pay standard, hiring issues, current opportunities for the labor force, safety at the workplace, unemployment plans, etc. Â  All the above-mentioned features, which this website encircles, are important from the point of view of employee benefits. The minimum wage rates as stated here gives an insight to the employees that whether they are being paid fairly, or not. This minimum wage rate is of great significance to the employer too, as it helps them to retain employees. The study showed that long-term unemployment and low labor productivity are associated with low labor wages.(Mark D Partridgea, 2000). So it is better for the employer to give their employees the benefits that they deserve. Â  The unemployment plans that are mentioned on the website can be used effectively by the people who are unemployed. The unemployment plans imply only to those people in the workforce, who unemployed through no mistake of their own. There are various other eligibilities for this plan too. Â  There are various health plans given on this website which explain to the employees about their health service rights. These rights can be an inexpensive mean for the employees to remain healthy. The study shows that not just deprived health but continuous decline in health can be a major reason for retirement. (John Bounda, 1999). So it is better for the people in the workforce to avail such health facilities given by the government than to lead an unhealthy life, which can be a great loss to the employee as well as the economy. Â  This website has a separate section for the employer. In this section sufficient amount of information is stated, which can guide them about all the duties that they have as an employer.

Friday, August 23, 2019

Wal-Mart and Union Membership Research Paper Example | Topics and Well Written Essays - 1000 words

Wal-Mart and Union Membership - Research Paper Example The only advantage of having a union is that Wal-Mart will have to consult only the union when implementing its human resource policies rather than to consult the individual workers separately. It will also ease the government’s regulations in the industry as the government would know that the trade union is there to represent the interest of workers. Another advantage of Trade Unions for Wal-Mart is that it will make sure that all the grievances and resentment of workers are heard before they become an issue and hence it will result in better employee-employer relationship which will lead to smooth functioning of the organization.Hence, we can see that although Wal-Mart enjoys certain advantages when working with unions, but these are greatly outnumbered by the disadvantages of working with unions. 2) Employee gains a lot of advantages if they have union membership. The greatest advantage that it renders to the workers is strength in numbers. The bigger a group of workers demanding certain right, the more pressure it can put on the management and hence there are more chances that the management would give in to their demands. This encourages more and more employees to join the union and enjoy the benefits of being strong and more vocal. Another advantage for union membership is the Trade Union fund which is given in the form of allowances to its members in case they need them. It is disbursed to members who are going through a period of illness, trauma or any other kind of problem that requires them to use these funds of part of these funds. Similarly, Union membership allows the employees to communicate more actively with the government and press them to legislate for acts that promote workers’ rights and also increase job security. However, there are certain disadvanta ges of a union member also. Employees have to pay certain amount annually to the union as a membership fee. This puts an additional burden on employees. Individual employees cannot press for their demand and they lose their voice at the expense of what the large majority wants. Hence, one can say that although the union membership is beneficial for workers, it can also bring disharmony and conflict of interest among workers which can lead to other organization-wide problems. (Daft, 1996) 3) There can economics, social and ethical consequences of Wal-Mart trying to stop allowing its workers to hold a union membership. Many pressure groups will turn against Wal-Mart. They will declare Wal-Mart as an organization that does not support workers’ rights. This will lead to loss of goodwill and bad reputation for the company. Many customers might turn away from buying from Wal-Mart which will lead to loss of revenue for the company. It will also discourage workers joining Wal-Mart as they would see it as an organization that does not respect their rights and they are being treated not so well. This will lead to a decrease in supply of workers who want to join Wal-Mart and it will have to pay the workers who want to join Wal-Mart higher wages (Bamford, 2003). This can again lead to less of profitability in the income

Thursday, August 22, 2019

The supernatural is the force responsible for many of theevents of Macbeth Essay Example for Free

The supernatural is the force responsible for many of theevents of Macbeth Essay The supernatural is the force responsible for many of the events of Macbeth. How far do you agree with this statement? Throughout the play Macbeth goes through many changes, but the question is what is responsible for these changes? Responsible means to have control over something or someone something definitely has control over Macbeth, whether he himself has this control or the supernatural or even Lady Macbeth does I will be discussing in this essay. I will also decide what I think is responsible for the actions that Macbeth takes in the play. The supernatural may not be completely responsible for Macbeths actions but they almost certainly play an important part in the development of Macbeths character. Because the supernatural was a force that was believed in by everyone at that time Macbeth is willing to deem what they say: Macbeth: Into the air; and what seemd corporal melted As breath into the wind. Would they have stayed. Banquo: Were such things here as we do speak about? Or have we eaten on the insane root That takes the reason prisoner? This extract is taken from after the witches first appearance in the play. Banquo is interested as to what they are, whereas Macbeth is intrigued about what they said. This could be the turning point for Macbeths development, the witchs predict that he will become King so maybe Macbeth thinks that he should help things along and that by killing the present King it wouldnt be disrupting the great chain of being because he would have become King anyway. In the first scene when the witchs first appear they immediately overturn ideas of good into bad with an incantation, Fair is foul and foul is fair. This could be responsible for Macbeth turning from a kind-hearted, considerate man into an insensitive, callous man. But this could be because of how Macbeth interprets their predictions, the witchs never actually told Macbeth to go and kill the king, they just said All hail Macbeth, that shalt be King hereafter! The witchs said no more about him becoming king or how he would become king. Banquo realises that they are a temptation and does not believe them, however they told Macbeth what he wanted to hear so they ratified his thoughts. But Macbeth never admits to acting on the basis of what they told him, damned all those that trust them Macbeth says this quite near to the end, after he has killed Duncan, Banquo and just before he has Macduffs family killed. Him having Macduffs family killed is also because of the witches, Macbeth, Macbeth, Macbeth, beware Macduff. This was the witchs first apparition in their second appearance in the play (they appear three times in total because three is a magical number and it sets the supernatural atmosphere that is the theme of Macbeth.) Soon after, Macbeth decides to have Macduffs family killed as a reprisal. I think that the witchs manage to have Macbeth put under their spell after the first prediction comes true He bade me, from him, call thee Thane of Cawdor. This gives Macbeth proof that the witchs know his future and what lies in store for him. The dagger can be interpreted in two ways; either as a hallucination or a real dagger the witchs made in an incantation to tempt Macbeth further. Firstly I will talk about the dagger as a hallucination. Macbeth is a tragic hero and every tragic has a fatal flaw; Macbeths fatal flaw is ambition. Throughout the play he lets his ambition get the better of him and this ambition could be what drives him into hallucinating about the dagger because at this early point in the play Macbeth is still unsure of whether he should be killing the king or not, so he could be looking for encouragement a dagger pointing the way that he wants to go definitely is a good source of encouragement. But even Macbeth is unsure if it is real. Art thou not, fatal vision, sensible To feeling as to sight? Or art thou but A dagger of the mind, a false creation, Proceeding from the heart-oppressed brain? He debates in his mind for a while whether he is seeing it as a hallucination to reinforce his will to commit regicide. The other reason about the existence of the dagger is that it could be a creation made by the witchs. The witchs main role throughout the play is to violate Gods natural order and encourage Macbeth to overturn the great chain of being. So if the dagger is one of the witchs creations then they are certainly fore filling their role. Macbeth interprets the dagger as a sign that he must commit regicide (overturning the great chain of being) and so he does. Either way, the dagger is partly responsible for the continual trip that Macbeth takes down the path of evil. Although Banquo proves to be immune to the temptation of the witchs themselves, he is not immune to their prophecies. By Act III, two of the three prophecies have come true; the only one left is that Banquos offspring will in future become kings. This is a threat to Macbeth because he has gone through so much for him to become king and therefore his offspring to follow; he doesnt want these sacrifices he has made to be futile. Banquo also starts to infer that Macbeth is not the rightful king. This is why Macbeth decides to have Banquo killed. However, when Banquo is murdered Fleance escapes, thus making Macbeths conscience and fear of the truth come into play again. When Macbeth is at the feast, he sees the ghost of Banquo, but nobody else there does. This can also be interpreted in two ways, either the ghost was created by the witchs or it is Macbeths conscience making him hallucinate. If the ghost is real, he could be trying to warn Macbeth that what he is doing is wrong and he must turn back, however this is unlikely because there havent been any other events which have warned Macbeth that he is doing bad things this could mean that every event could be traced back to the witchs because they wouldnt want to discourage Macbeth, especially with their aim being to overturn the ideas of good into bad. However, if he is real and is going against what the witchs want it could be showing the disorder that Macbeth and his activities have brought into society. There are many other influences that could be responsible for Macbeths actions, one of which is Lady Macbeth. Macbeths role is to play the tragic hero whose fatal flaw is ambition. But he isnt the only one to be ambitious; Lady Macbeth is the dominant person in their relationship and her ambition for Macbeth shines through in the course of events. It is her that first plants the idea of killing Duncan in Macbeths head and it is her that provides the encouragement for Macbeth that he needs for confidence. She could easily be judged as selfish and manipulative because she got Macbeth to do the dirty work. Her role could be described as vital but still supplementary to the witches. Lady Macbeth manipulates Macbeth by questioning his manhood; he could be seen as a feeble if he isnt willing to kill Duncan for his and her future. With a mixture of ambition and Lady Macbeths manipulative and encouraging characteristics there is definitely reason to doubt that the supernatural are responsible for Macbeth and his behaviour. The audience is immediately plunged into a mystical atmosphere because the first scene is with the witchs performing an incantation; this helps the audience to view the play from a spiritual view. The supernatural element does not only make itself known through the witchs, there are also references made to prayer, sanctity and cleansing. Another important aspect of the atmosphere of the play is the importance of dark and light. He witches are introduced to the play in foul weather they speak of thunder, lightning, fog, and filthy air this sets the play as one that the theme of evil is central. The witchs also say Fair is foul and foul is fair this shows how things are overturned in this play. The ironic part of that line is that when Macbeth himself enters; his first line is So foul and fair a day I have not seen.

Wednesday, August 21, 2019

The Journals of Lewis and Clark Essay Example for Free

The Journals of Lewis and Clark Essay The book â€Å"The Journals of Lewis and Clark,† as edited by John Bakeless and written by Meriwether Lewis and William Clark, chronicles the various events that Lewis and Clark experienced during the exploration of some Western territories. Lewis and Clark both wrote down notes through their journals about their various experiences during their journey. The first journal entry, dated May 13, 1804, was written by Clark upon his correspondence with Lewis to join the expedition to explore some territories in the West. Clark was able to contribute to the needed provisions for the exploration. The succeeding journal entries were both written by Lewis and Clark, which detailed daily weather conditions, problems or difficulties they have encountered through their transport in a barge, relations and discussions with the commanding officer and his men, the places they have passed, the food they ate, the geographical and topographical details and conditions of the places they have seen and camped in, and so on. (Bakeless, Lewis, Clark, 2002) Aside from the journals written by Lewis and Clark, Bakeless has included numerous notes to explicate further some of the details in the journals that might be foreign to the readers. Since the book was a reissue or a reprint of the original manuscripts, Bakeless made it a point that there would be new information or details, which would allow the readers to understand deeply the relevance or significance of reading about Lewis and Clarks experiences during the expedition. For instance, Bakeless has included notes on the meaning of some of the abbreviated words written by Lewis and Clark, such as â€Å"Starboard† for the â€Å"S. S. † abbreviations, â€Å"Larboard† for â€Å"L. S. ,† and so on. (Bakeless, Lewis, Clark, 2002) Furthermore, some of the words and details found in the original transcript of the journals of Lewis and Clark during their expedition were wearisome, uninteresting, and sometimes difficult to understand. In this reprint of the original transcripts, Bakeless has successfully edited out some of the details and changed some of the words to provide a clear and concise transcript on the expedition of Lewis and Clark. With regards to the embedded messages in the book based on the statements of the author, Bakeless sought to provide the readers with an understandable and comprehensible text that the readers would be able to relate to as opposed to earlier prints of the original transcripts that were uninteresting and incomprehensible. Although there was a need to simplify or abridge the original transcripts of Lewis and Clark’s journals, Bakeless believed that there was also a similar need to preserve the information and thoughts written by Lewis and Clark in their journals in order to provide a vivid or lucid picture on what both explorers had to go through in order to explore the unchartered territories of the West and be able to contribute to social and cultural development. This was Bakeless’ response to the numerous attempts to recreate the expedition of Lewis and Clark through other books and documentaries, such as â€Å"Lewis Clark: The Great Journey West,† (Meehan, Miller, Truitt, Neibaur, 2002) which seemed to him as lacking in comprehensive and relevant information. (Bakeless, Lewis, Clark, 2002) With Lewis and Clark, both explorers understood the need to take down notes during the expedition as a means of reference as contributions to history and archaeology, and human knowledge as a whole, and as notes that shall allow them to remember the events that happen to substantiate how they were able to accomplish the goals and objectives of the expedition in relation to the Louisiana Purchase under the supervision and control of the Monroe Doctrine. The Monroe Doctrine was a political maneuver by James Monroe for the purpose of acquiring foreign territories by strengthening international relations with other nations. (Leavitt, 1863) Since the book contains journals written personally by Lewis and Clark throughout their expedition, judging the existence of biased opinions in the entries is difficult to determine. The entries were retelling of the various events experienced by Lewis and Clark during their expedition. Their narratives and thoughts were based on their personal points of views, perspectives, and interpretations, but they were also based on what they have seen through their observations. Furthermore, Lewis and Clark would have written the journal as a means to present a clear, descriptive, and somewhat scientific account of the things, people, places, situations, etc. that they have encountered during the expedition to the administrator or director of the expedition upon their arrival. Therefore, the thoughts, ideas, and opinions written by Lewis and Clark in the book were influenced by both their own perspectives and personal interpretations, as well as the goals and objectives of the expedition to gather comprehensive and detailed information on the unchartered territories in the West, which was later purchased by America from France (Leavitt, 1863). On the other hand, the ideas included by Bakeless in the book were unbiased or impartial since they were substantiations or explications of the information and details, written in the journal entries of Lewis and Clark, based on further research on the Lewis and Clark expedition including perhaps the documentary previously mentioned, â€Å"Lewis and Clark: The Great Journey West† (Meehan, Miller, Truitt, Neibaur, 2002) and further readings on the Louisiana Purchase and the Monroe Doctrine. As previously mentioned, Bakeless was able to provide unbiased, reliable, and valid information in his inclusion of notes and substantiations on the information and ideas presented by Lewis and Clark in their journals by utilizing other books, research studies, and reputable online sites, which presented factual and comprehensive information on the expedition of Lewis and Clark. Most of the references used were books written by other authors on the Lewis and Clark expedition, the Monroe Doctrine, and other scientific substantiations of what Lewis and Clark saw in their journey. Bakeless was able to use relevant and valid information in order to provide the readers with complete information on the journey of Lewis and Clark. Bakeless’ contributions to the journals of Lewis and Clark was extremely important in helping readers understand what both explorers wrote and grasping the significance of the expedition through Bakeless’ inclusion of information regarding the Louisiana Purchase and the Monroe Doctrine, as well as the implications of what Lewis and Clark discovered and the results or outcomes of these discoveries to the history of mankind. By and large, the contributions of Bakeless to the reissue of the journals of Lewis and Clark were extremely important. Bakeless’ arguments on the necessity to provide a piece of information that comes directly from Lewis and Clark themselves, consequently providing readers with a vivid picture of the entire expedition, without extracting the essence of the journal entries, have made the book an important reference for readers who would want to learn about Lewis and Clark’s journey in the West. The book as edited by Bakeless and written by Lewis and Clark is a must read for everyone, especially those in search of information on the Monroe Doctrine, Louisiana Purchase, Lewis and Clark, and the expedition itself, as well as those who are looking for a book that portrays a factual and scientific adventure into the once unchartered territories of the United States of America. References Bakeless, J. , Lewis, M. Clark, W. (2002). The Journals of Lewis and Clark. New York, NY: Signet Classic. Leavitt, J. 1863. The Monroe Doctrine. Harvard University. Meehan,E. , Miller, J. T. , Truitt, L. (Producer) Neibaur, B. (Director). (2002). Lewis Clark: Great Journey West [Documentary]. United States: National Geographic Television.

Power of Advertising Essay

Power of Advertising Essay Advertising is a form of communication intended to influence an audience to buy or take some action upon products, services or ideals. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. 1.1 Background of Study 1.1.1 The Importance / Power of Advertising Nowadays, many companies are using advertisement to attract customers and it plays an important role during product or services life stages. It is very difficult for a company to promote their new product or services if they do the promotion without a proper. For example, during introduction stage, the company needs to make sure the advertisement is attractive and able to deliver the new ideas to the customers as well as able to move to the second stage, which is the growth stage. The growth of the products or services highly depends on the advertisement. The last stage is the decline stage. It also needs to do more promotion or advertising in order to keep the customers interest on the products or services. If the company fails to do so, then the sales of the products will go down and the company will suffer losses. From this, we can conclude that how important advertisement is and it is the most influencing tool among other marketing tools. Companies can choose different media of advertisement, such as through advertising in newspaper, magazine, online and so on. It is all depend on the cost that the company is able and willing to pay. In the modern advertising strategies, various appeal such as sexual, shock, emotional, fear, and humors are included. These appeals tend to raise high brand awareness and brand recognition among a large audience. However, when using any of these appeals there is always a person included either someone unknown or in most cases a well known person. According to (McCracken, 1989), a well-known person tends to have a greater effect on the consumer buying behavior. 1.1.2 The Celebrity Involve in Advertising The reason for using celebrities as endorsers is due to their huge potential influence. Compared to other endorser types, famous people achieve a higher degree of attention and recall. They increase awareness of a companys advertising, create positive feelings towards brands and are perceived by consumers as more entertaining. Besides, using a celebrity in advertising is more likely to positively affect consumers brand attitudes and purchase intention. The celebrity endorser is a ubiquitous feature of modern marketing. In fact, to use an endorsement by celebrities is not a new phenomenon (Mehulkumar, 2005). For present purpose, the celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. Besides, celebrities have an ability to transfer their image to a specific product that being advertised. Many companies have realized the importance of celebrity endorsement as a marketing communication tool. By using these advertising tools, a company generates a high awareness among a larger audience as well as an increased market share in short run. Besides, the celebrity endorsement may materially improve financial returns for companies that employ them in their advertising campaigns. The importance of celebrity endorsers, however, does not lie in the fact that they are used by firms who wish to increase revenue, but in how these celebrities add value to a company, brand or product. Celebrities add value through the process of meaning transfer. The meaning transfer model suggests that celebrities develop a persona through the types of roles they play in society as well as how they are portrayed in the media. Collectively, the culturally constituted society then assigns meaning to celebrities (Amos, 2008). When celebrities endorse a product, the meaning developed around a particular celebrity will or at least it is hoped for by advertisers transfer to a company, brand, or product. Thus, when a consumer identifies with a celebrity (identification occurs when a person is willing to accept influence from another person) (Kelman, 2006), he/she purchases the product in the hope of claiming some of these transferred meanings for their own lives. 1.2 Research Problem International brands nowadays need advertising promotion because it helps to improve sales, and the content of advertisements mostly focused on endorser. However the culture of advertisement is differing, an endorsed advertisement should not only consider the types and nationality of endorser, but also the celebrity endorser/product fit. The success of an advertisement depends on the selection of an endorser. The endorser must be correctly chosen in order to deliver the right message to the public. For example Anlene in India, whose target audience is adults over 35 (and chiefly women) is being endorsed by dancer Mallika Sarabhai in another ad that uses Bharatanatyam to focus attention on the product. It is impossible to use the young celebrity to endorse the product because the target market is above 35 years old. Choosing the right endorser will increase customers confident towards the products, and at the same time, the sales will be increased as well. Finding a right endorser is quite a difficult task; they may or may not bring benefit to the company. First, celebrity source credibility is one of the factors; it had been divided into many types of credibility such as attractiveness, trustworthiness, expertise and so on. Some argument has arisen that it is useless if company based of these celebrity source credibility but some support it. In this kind of situation, which type of endorser appeared to be better? So far there is no certain answer for this question. Second problem that will influence the effectiveness of celebrity endorsement advertisement is endorsers nationality. In fact, some international companies believe that it is more suitable to hire well-known international celebrities such as artists and model as endorsers for advertising purpose, for instance: LV and DKNY. However, some brands think that different country or place has different culture; therefore different endorser should be used. For example Nike will choose their local sport stars such as Michael Jordan as endorsers in America but in Asia countries, they will use Asian sport stars like Nakata Hidetoshi. Next is celebrity endorser/product fit. For reference, NBA star Yao Ming first appeared on a China telecommunication company, China Unicoms CDMA mobile phone advertisements as endorser, some doubted that Yao Ming who staying in United States really used the mentioned mobile before? Can his sporty and fresh image help shape a good brand image for CDMA? Of course, China Unicom only takes Yao Mings fame into consideration and did not analyze the fit of Yao Mings endorsement for CDMA mobile phone. In facts, even Michael Jordan, a famous international superstar is not suitable for every brand. The internal link between brand and brand endorser is determined by brand element. The elements of a brand decide which kind of endorser should be invited, if they do not match, there will be greater damage on the brand. Research Statement: How the celebrity endorsement advertisement is effective method of advertising? What is the impact or effect of celebrity endorsement advertisement towards the customers? What are the most important source effects of celebrity endorsement? What is the influence of endorsers nationality celebrity endorsement effectiveness? What effect does the celebrity endorser/product fit have on celebrity endorsement effectiveness? As conclusion, I would like to solve these problems by giving questionnaires to the customers in hypermarket (Malacca) and compile all the answers to make a clear report. Besides, I also would like to find some journals or articles from internet to prove my statement and eliminate my wrong perception. 1.3 Objective of study To identify the most important source effects of celebrity endorsement advertisement. To identify the influence of endorsers nationality on celebrity endorsement advertisement effectiveness. To investigate the effect celebrity endorser/product fit have on celebrity endorsement advertisement effectiveness. To identify the factors that influencing the effectiveness of celebrity endorsement advertisement. This study brings a lot of advantages because nowadays companies like to use celebrities to market their products. Through this study, companies can learn how to choose a right celebrity as an endorser to gain higher degree of attention. They can do some research by reading this study to get the idea on what are the factors that may influence the effectiveness of celebrity endorsement advertisement. The product profitability is mostly depending on the endorser because customers will get attracted by the endorser first. So, choosing the right celebrity as endorser is the important part to marketing their product. Besides, this study also brings some advantages to customer. This study lets us know that celebrity had the ability to transfer their image to a specific product that is being advertised. Celebrities add value through the process of meaning transfer which is celebrities develop a persona through the types of roles they play in society. Customers will purchases the product in hope of claiming some of these transferred meanings for their own lives. But, some companies had done some mistakes such as using the wrong endorser for their product. It may affect the perception of the customers. Through this study, customer may get smart by knowing which products are using the not appropriate celebrity. They will not claim the transferred meaning blindly. From this study, we know that it is very important because by using the right celebrity as endorser is very important. It may reflect the product development. We also can learn the factors such as source credibility, endorsers nationality, celebrity endorser/product fit may affect the effectiveness of advertisement by using celebrity. This study will give us a basic idea and knowledge if we are interested in marketing products. 1.4 Justification This study is made to discover the influences of source effects, nationality of endorsers and celebrity/product fit towards the celebrity endorsement effectiveness. The purpose for this study is to have better understanding towards endorsers nationality and fit in advertising culture. Source effects of endorser are measured according to three main dimensions of source credibility of endorsers proposed by Ohanian(1991). The effectiveness of the advertisement is highly based on the customers focus. We need to have better understanding towards the product target market in order to choose the right endorser. There is some difficulty in doing this study because there is no current research. The latest author found for this issue is around year 2000. The reason for me to choose this topic is because there are many companies like to use celebrities as an endorser for their product. The current issue is that not every endorser is suitable to become an endorser of a product. We are to find out the factors that may affect the effectiveness of advertisement, not merely using any celebrities although some may not be effective. This is an important issue where it directly affects the product being advertised. 1.5 Methodology This research will be organized into 3 chapters and the outline of each chapter is as follows: Chapter 1 (Introduction)Chapter one is the introduction for this study which tells us about the importance of advertising and the celebrity involve in advertising. A well-known person tends to have a greater influence on the consumer buying behavior but the problem is that not every endorser is suitable to become an endorser of a product. We are to find out the factors that may affect the effectiveness of advertisement, not merely using any celebrities although some may not be effective. This is an important issue where it directly affects the product being advertised. Chapter 2 (Literature Review)Chapter two is the literature review which reviews the past studies that have been done by the researchers related to it. This chapter will explain clearly about the dependent and independent variables. The dependent variable is celebrity endorsement effectiveness while the independent variables are celebrity source credibility, celebrity endorsers nationality and celebrity endorser/product fit. Chapter 3 (Research Mythology)Chapter three is the research methodology which shows the steps taken in conducting the survey such as research, handing out questionnaires, data collection and so on. To ensure the research finding to be more precise and accurate, this study relied on both primary and secondary data. In this study, the descriptive research which is a type of conclusive research that has its major objective or description of something will be used. Definitions: Celebrity: Celebrities are people who enjoy public recognition by a large share of a certain group of people (Christina, 2003). Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics cannot be observed, it can be said that within a corresponding social group celebrities generally differ from the social norm and enjoy a high degree of public awareness (Wikipedia, 2010). Celebrity Endorsers: McCracken (1989) has defined celebrity endorser as any individual who enjoys public cognition and who uses this cognition on behalf of a consumer by appearing with in an advertisement. Meaning Transfer Model: McCracken (1989) suggested a meaning transfer model that is composed of three subsequent stages. First, the meaning associated with the famous person moves from the endorser to the product or brand. Thus, meanings attributed to the celebrity become associated with the brand in the consumers mind. Finally, in the consumption process, the brands meaning is acquired by the customer. The third stage of the model explicitly shows the importance of the consumers role in the process of endorsing brands with famous persons. Ohanian(1990) established the source credibility model and defined expertise as the extent to which a communicator is perceived to be a source of valid assertions and Trustworthiness as the degree of confidence in the communicators intent to communicate the assertions he considers most valid. Source attractiveness does not refer only to physical attractiveness but also related to three more general concepts: similarity, familiarity, and liking. Negative Celebrity Information Repeated pairings of a brand and celebrity strengthen the associative link consumers establish between brand and celebrity, negative information about the celebrity may negatively impact the endorsed brand (Erdogan, Baker, Tagg, 2001) 1.6 Delimitation of Scope This study contains few current journals or study. The current author had found is around year 2000. So, it is quite hard to find the journals later than year 2005. This researchs scope will focus on shoppers in Malacca who had exposed to advertisements and act as decision maker during shopping. These shoppers were mostly approached at hypermarkets or malls in Malacca.

Tuesday, August 20, 2019

Mixed Martial Arts Essay -- Sports Mixed Martial Arts History Essays

Mixed Martial Arts   Ã‚  Ã‚  Ã‚  Ã‚  First off mixed martial arts is what it sounds like. It is a session between two opponents who have trained or cross trained in martial arts. Although mixed martial arts in not a mainstream sport, there is no reason why it should be banned in any state here in the United States. Like most, if not all sports, there are rules that one most abide by , the fights are sanctioned, so rules must apply. There are regulations and weight classes much like other sports. Mixed martial arts is considered to be the ultimate fighting method. To be considered an accomplished fighter you have to have skills in striking, take downs, submissions, stamina, but most of all you need heart.   Ã‚  Ã‚  Ã‚  Ã‚  Mixed martial arts, or MMA, started back in the United States in 1993, and over 70 year ago in other countries. â€Å"The first mixed martial arts organization in the United States was the Ultimate Fighting Champion or UFC. Japan's biggest mixed martial arts organization is PrideFC, which started back in 1997,† (Doty 13). These may be the two largest mixed martial arts companies in the world. Back then and still today mixed martial arts have been the subject of arguable political debate. The people against mixed martial arts have had many arguments against the sport in the early to mid 90s. It even convinced several states to ban the sport. This was because when mixed martial arts first started there was little to no rules. This was a one-event night tournament, where any fighters that signed up would fight numerous matches in one night, in a single elimination style tournament until one champion was named. Two men entered an octagon arena and did whatever they had to do to knock out, or tap out their opponent. Mixed martial arts fighters could not bite, eye gouge, or fish hook, and fights could only end with a referee's stoppage, a knock out, or submission (Royce 6). Basically it was a street fight without weapons. In 2001 a major factor in the comeback of the sport, and the return of the sport to pay-per-view was the employ of a new set of rules. The unified rules of mixed martial arts combat, as drafted in New Jersey, and later adopted in Nevada 2001 were a welcome change to the sport. â€Å"The new rules featured five weight classes, rounds, time limits, a list of over 31 fouls, and eight possible ways for the fight to end,†(Walter, grapplearts.com). The unified ... ... Its fans and fighters can be found all over the country. They represent every race and class of people in the United States. They are teachers, student, attorneys, truck drivers, accountants, ministers, soldiers, doctors, police officers, and family members. They are as much American as the fans and athletes involved in any other sport that is popularly and culturally accepted by the people of the United States of America. They are not savages, barbarians or criminals, or are they a collection of social deviants and miscreants as people like John McCain would have the voting public believe. They are simply people who enjoy a sport that is misunderstood and as a result, feared and hated. With this stated, MMA should be completely legalized in the United States. Work Cited Doty, Edward. Life in The Cage. New York, NY: EZboard Inc, 1998. Hester, Todd. "Wanderlei Silva." Grappling May 2004 36-40, 91,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  92, 97, 98. Royce, Gracie. "What it Takes to be a Fighter." Grappling. May   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2004 6-7. Walter, Donald. Mixed Martial Arts: Ultimate Sport, or Ultimately   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Illegal? . 8 Dec. 2003. . 21 Apr. 2005.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  .

Monday, August 19, 2019

Henrik Isbens A Dolls House :: A Dolls House Essays

The expectations imposed upon Nora were created by society and her husband. In the nineteenth century women had few alternatives to marriage; they were not expected to step beyond their roles as housewife and mother. Females were confined in every way imaginable. Women were limited by their identities as it relates to society and their husband’s expectations. On page 1571, Mrs. Linde says to Nora ‘A wife can’t borrow money without her husband’s consent.’ Mrs. Linde expects Nora has gotten the money through other means; either the lottery or other indiscreet means. It wasn’t expected that women with a little business know-how could derive ways to earn or borrow money. Torvald treats Nora like a doll. He calls her by all manner of names: squirrel, silly child, lark, songbird. The names he uses directly relates to how Torvald feels about her at the time. He tends to treat her views and opinions as less than important or trifling. Torvald doesn’t want Nora spending too much money at Christmas. Nora wants to borrow against his upcoming promotion and subsequent raise in salary. Torvald states on page 1565 ‘Are your scatterbrains off again? What if today I borrowed a thousand crowns, and you squandered them over Christmas week.’ On the rare occasion when Torvald gives her money, he is concerned tha t she will waste it on candy and pastry. Nora asks Torvald what her most sacred vows are and he responds ‘And I have to tell you that! Aren’t they duties to your husband and children?’ Later on he states Before all else, you’re a wife and mother. Torvald states that her sacrifice for him was nothing. He states on page 1611 ‘I’d gladly work day and night, Nora, and take on pain and deprivation. But there’s no one who gives up honor for love. Torvald reveals his true feelings, which put appearance, both social and physical, ahead of his wife, whom he says he loves. Nora states on page 1611 ‘you neither think nor talk like the man I could join myself to. When your big fright was over – and it wasn’t from any threat against me, only for what might damage you – when all the danger was past, for you it was as if nothing had happened. I was exactly the same, your little lark, your little doll that you’d have to handle with double care now that I’d turned out so brittle and frail.

Sunday, August 18, 2019

The early petroleum industry in the US :: essays research papers

The Early Petroleum Industry in the United States Ancient Egyptians used bitumen for embalming, the Assyrians used it in building, the Chinese for heating and lighting, and for centuries fishermen have used it to make their boats watertight. Naturally, man being what he is, was not content to let well alone, and soon petra- oleum (rock oil) and its associated products were being used in many delightful ways to cripple and annihilate his fellow men. The famous "Green Fire" was used in various forms for many centuries once it became known that when a mixture of petroleum and ground quicklime is exposed to moisture spontaneous combustion takes place. The flaming mixture thus produced was thrown by a pump mounted on the prow of a warship and the consequent havoc wrought on the enemy's ships can easily be imagined. Then oddly enough, the ancients knowledge of the properties of petroleum seemed to fall into abeyance and during the Middle Ages, and up to the beginning of the 19th century, petroleum was only remembered for its medicinal uses. It was to capitalize on this use that an American, Samuel Kier, decided to bottle the oil that seeped into his father's brine wells. He put it up in half pint bottles and advertised it as containing wonderful medical virtues. Another American George H. Bissell, saw his advertisement but was interested in oil for other reasons so, together with a friend, he leased 105 acres of farmland, near Titusville, Pennsylvania, paying $5,000 dollars for a 99 year lease. So in 1854 the first oil lease was granted. Having obtained the land, which he was fairly certain covered oil deposits, Bissell commissioned Edwin & Drake to drill a well for him. Drake did so and struck oil on August 27th, 1859. The first oil well had been sunk and a great industry had been born. Within a few months of the completion of the Drakwell, oil wells were being sunk all over the United States and within two years the country was exporting great quantities of oil. Simple distillation of seep and salt well oil was being carried out in Pittsburgh, Pennsylvania, by Samuel Kier who built a one-barrel still. He was buying crude by the gallon. Later Kier made a still of five-barrel capacity. These two stills for treating crude oil constituted the first commercial refinery in America. The five-barrel apparatus of Kier has survived and is in the Drake Well Museum.

Saturday, August 17, 2019

The Transformation of Psychology

The Transformation of Pyschology From the 1920s to today, psychology has surely developed. Technological advancements as well as new ideas and ways of thinking about the subject helped to reform what psychology is today. Rather than completely changing, psychology has actually built up more and more through the decades. New branches were added to the field as those who studied it made new breakthroughs. Over the years many scientists and psychologists have contributed to the transformation of psychology. Up until the 1920’s, psychology was defined as the science of mental life.It wasn’t until then that the idea of behaviorism became more prominent in psychology. During the time period between the 1920’s and the 1960’s, American psychologists led by John Watson redefined the meaning of psychology into a science of mental life and observable behavior. Not only did Watson redefine psychology, he also started the psychological school of behaviorism. It was als o around this time that Watson and his partner Rosalie Rayner conducted their conditioning experiment. The idea of classical conditioning came into play when behaviorism became a major branch of psychology.Between the 1950’s and 1970s, the mental perspective of psychology came back, producing another new branch. This new branch was called cognitive psychology. Cognitive psychology focused mainly on mental processes such as thinking, problem solving, memory, decision making, and language. The term â€Å"cognitive psychology† was first used in 1967 by the American psychologist named Ulric Neisser. To go along with cognitive psychology is the topic of cognitive development. This theory was concerned with the development of a person’s thought process.Jean Piaget published The Moral Judgment of Children which began his popularity as a theorist in cognitive development. As a reaction to behaviorism and psychoanalysis (a type developed by Freud, before the 1920s) , ano ther new type of psychology called humanism arose. Humanistic psychology stressed the importance of self-actualization and growth, and focused mainly on one’s potential. This new view on psychology was created by Abraham Maslow in the 1950s. He published Toward a Psychology of Being, in which he described humanistic psychology as â€Å"the third force† in psychology (behind behavioral and psychoanalysis).After the emergence of these new branches, psychology started to become more technologically advanced. Scientists and psychologists became interested in exploring the brain without removing it from subjects. They started to develop new technology. An example of this was in 1981, when a team developed the PET scan, which enabled doctors to view a computer generated image of the brain and when it is most active during certain mental activities. Today, technology continues to improve, which help psychologists discover more. Through the decades, psychology has undergone so me great changes.As new ideas came into play, new ways of thinking molded and shaped psychology into what it is today. Not only did psychology become a science of behavioral and mental life, but it also gained new branches that go even deeper. Psychology will most likely continue to grow and develop over the years. As technology advances, scientists and psychologists will discover even more and psychology will continue to expand as it did from the 1920’s until now.

Friday, August 16, 2019

Good vs evil in Shakespeare’s Macbeth Essay

The play ‘Macbeth’ is a very tragic one. It is about the downfall of a hero who is led by temptation to mass murder and cruelty. Shakespeare uses various styles and techniques to display very evidently how Macbeth’s character develops as the story progresses, and thus we see how Macbeth turns from good to evil, from a â€Å"valiant cousin† and â€Å"worthy gentleman† to a â€Å"bloody butcher.† The play tells the story of how a noble warrior, Macbeth, descends into evil after meeting with three witches – supernatural beings who prophesy Macbeth’s destiny. He is told he will become King of Scotland, and this idea of gaining power leads him to murder the king, take his throne and then continue his ‘murder spree’ on seemingly whoever he feels like. Eventually Macbeth is slain and order is restored in Scotland. From the very start we have progressively come to abhor Macbeth, however, we cannot help but feel a certain admiration for him. But much more we have a sense of irony and waste: irony because some sterling qualities have been put to such evil use, waste because Macbeth was a potentially great man who was lost. . Macbeth is a play concerned wholly with the battle between good and evil – throughout the play we continually see signs of a supernatural struggle between the two, with evil ‘winning’ over good when Macbeth murders the king, but then good finally defeating evil when Macbeth is slain. In fact, in the very opening scene we see signs of supernatural happenings and evil – the witches: â€Å"Fair is foul and foul is fair; Hover through the fog and filthy air† Here we see that, to the witches, what is evil is good (â€Å"foul is fair†) and what is good they find repulsive (â€Å"fair is foul†). This seems to be their attitude to life, but it could also be a warning to the audience that things to follow are not what they might seem. The first we hear of Macbeth is with praises to his name. He is called ‘brave Macbeth’, ‘valiant cousin’ and ‘worthy gentleman,’ fighting a war for God, king and country. â€Å"For brave Macbeth – well he deserves that name – Disdaining fortune, with his brandished steel, Which smoked with bloody execution†¦Ã¢â‚¬  However, it is in scene III that good and evil collide, when Macbeth meets with the witches. Some say that this is the beginning of Macbeth’s downfall, as in his first  soliloquy he has already thought of the idea of murdering his king. This small seed planted in his mind will soon sprout and he will indeed commit treason. Already, the audience loses their adoration for Macbeth as we see his mental frailty and evil intention. The question at hand is what Macbeth should do; is he determined on evil intent or is divine intervention the answer? He contemplates this, and decides that it is not worthwhile to throw everything away for one guilty conscience, instead the solution is murder. We are soon introduced to Lady Macbeth, and it becomes clear that she is the ambition, the ‘driving force’, behind her husband. To Lady Macbeth, her husband is brave, loving, ambitious yet he is too noble to fulfil the third prophesy. Lady Macbeth then calls upon evil spirits to make her ruthless so she can kill Duncan. â€Å"Come you spirits, That tend on mortal thoughts, unsex me here, And fill me from the crown to the top toe-full Of direst cruelty; make thick my blood.† After reading the letter, she already has a plan brewing. However, she fears Macbeth’s nature. ‘yet I do fear thy nature, it is too full o’th’milk of human kindness’, ‘Thou wouldst be great, Art not without ambition, but without the illness should attend it’, ‘What thou wouldst highly, that wouldst thou holily; wouldst not play false, And yet wouldst wrongly win.’ The planning of the murder of Duncan is one of the most important sections of this tragedy. Here we see a conflict in Macbeth’s character, one side wants him to commit the murder, while the other wants to let fate take its course. In a way it is due to his wife that Macbeth is finally persuaded into committing treason. This shows one of the flaws in his character, which Shakespeare exposes. A while after Macbeth has certain misgivings about the affair. In his mind he argues out the advantages and disadvantages. The good side of him says that ‘he’s here in double trust’ ‘I am his kinsman and subject’, ‘as his host who should against his murderers shut the door, not bear the knife myself.’ The more cunning party says that ‘ his virtues will plead like angels trumpet-tongued against the deep-damnation of his taking off’, ‘but only vaulting ambition, which o’erleaps itself and falls on the other’,’twere  well it were done quickly’, ‘but this blow might be and the end all here’, ‘bloody instructions, which being taught, return to plague th’ inventor.’ Yet he cannot maintain this spark of morality as, under the influence of his wife he commits treachery. After the murder Macbeth experienced remorse, guilt and regret, still revealing his nobility. â€Å"I am afraid to think what I have done† he says. He is troubled by his conscience, he realizes that he is cut off from heaven. He is in fact so hampered in his actions by the conflict between his knowledge that he has committed the crime and his abhorrence of it, that he becomes immobile. Macbeth’s evil is so great that he cannot even say amen to his prayer â€Å",I could not say amen.† By now he realizes he is too deep into his acts of violence to turn back. Macbeth has confused the values of good and evil. That is, he has confused fair and foul, which confusion has all along been the devil’s aim. Macbeth has completely committed himself to evil. Macbeth still thinks of himself as a man, and as such would rather die than suffer the indignity of being ‘baited with the rabble’s curse.’ This feeling in him reminds us of the worthy Macbeth at the beginning of the play. We also see that he still has the courage to act on his convictions, desperate though that courage may be. For he knows now that he must die. He fights as a man. Macduff and Macbeth fight which signifies the ever on-going battle between good and evil. Eventually Macbeth is slain and the evil has been stopped in Scotland – good has triumphed, as Malcom is crowned the new King.

Understanding The Principles Of Developing Postive Relationships

1. 1:1 Why effective communication is importantWe are more likely to communicate information to one another if we have positive relationships. Parents and other adults who come into the school are more likely to give beneficial support if communication is strong and effective – this, in turn, benefits pupils. It is also important for pupils that we model effective communication skills. This means checking what we are saying sometimes in moments of stress or excitement, so that they can understand what our expectations are in school.If we ask pupils to behave in a particular way when communicating and then forget to do so ourselves, they will find it harder to understand the boundaries of what is acceptable. Effective communication and positive relationships do not happen by chance. You should think about the way you relate to others and the messages that this sends out. In situations where communication breaks down, misunderstandings can lead to bad feeling.1. 1:2 The principl es of relationship buildingThe principles of relationship building with children  and adults in any context are that if others are comfortable in our company, they will be more likely to communicate effectively. Where people do not get along or are suspicious of one another, they are likely to avoid one another wherever possible. Positive relationships are not something which should be left_ to chance and it is important to consider the ways in which we can develop them. We build relationships with others in school on a daily basis in a number of different ways.Although you may do some of these without necessarily thinking  about it, it is worth taking time to consider whether you do all of the following. ? Effective communication – this is the key area for developing relationships with others and also covers many different forms of communication (see below). ? Showing respect – in order to develop positive relationships with others, it is very important to be cour teous and respectful, and to listen to their points of view. Adults and pupils with whom you work may also be from different cultures and have different beliefs or values from your own.You  should ensure that you acknowledge and respect the views of others at all times and take time to remember names and preferred forms of address. ? Being considerate – take the time to consider the positions of others. You may be working with a child or adult who is under particular pressure at a given time and need to understand why they may have behaved or reacted in a certain way or out of character. ? Remembering issues which are personal to them – it will always help to build positive relationships if you enquire a_er particular aspects  of another person’s life – for example, if you know that a colleague is concerned about their child getting into a particular secondary school, or if you are aware that it is a child’s birthday. ?Taking time to listen to others – make sure that you take time to listen to other people, in particular if they are asking for advice or help, or if they need to confide in you. You should always show that you are interested in what they have to say and respond appropriately. ? Being clear on key points – when you have conversations with others in which you are giving  them information, you should always ensure that they are clear what you have said at the end of the discussion. This is because it can be easy to be distracted from the main point of the conversation. When talking to children, always ask them to repeat back to you what they need to do. ? Maintaining a sense of humour – although the nature of our work in school is important, we should also sometimes take time to see the funny side of different situations. Laughter can be a good icebreaker and is also a great way of relaxing and relieving stress.

Thursday, August 15, 2019

Doordarshan

International Case Study Conference Case study title-â€Å"Once Upon a Time in Doordarshan† Abstract An Indianpublic service broadcaster, a division of PrasarBharti and once the only and most viewed television channel. However, later it gradually entered the declining phase which is evident from the sharp decline in viewership in homes with Cable and Satellite Television which in 2002 was just at 2. 38% for DD National . It had a modest beginning with the experimental telecast starting in Delhi on 15th of September, 1959 with a small transmitter and a makeshift studio.The regular daily transmission commenced in 1965 as a part of All India Radio. The television service was extended to Mumbai and Amritsar in 1972. Uptill 1975, only seven Indian cities had a television service and Doordarshan remained the sole provider of television in India. Television services were segregated from radio in April 1st 1976. Each office of All India Radio and Doordarshan were placed under the mana gement of two separate Director Generals in New Delhi. Finally, in 1982, Doordarshan as a national broadcaster came into existence. With the onset of private channels in 1991, Doordashan lost its sheen.Despite of the fact that it is backed by government, it can only afford to have incremental changes. Given present-day realities when every government in New Delhi uses Doordarshan as a state medium and its viewers as a incarcerated audience, one can opine that probability of things being changed is highly remote. Today we enjoy numerous channels described as General Entertainment Channels or GECs, but back then Doordarshan was the one-stop shop for news, for entertainment, for sports, for edu-informative shows, for light hearted comedies, for song and dance for everything.Though the entertainment and movie industry had attained astral heights today, but it must be mentioned that the roots and origin of entertainment came from the authentic Doordarshan. Doordarshan is now more than 50 years old and the challenge before it is to adopt the changes that have taken place in the current scenario then what it prevailed when it began its journey. As a public service broadcaster, it needs to ensure that its broadcasting is driven by sincere vision of providing accessible, diverse, independent and high-quality content to citizens.